Selling a garment in several colours usually means photographing every variant. If the cut, fabric and fit are identical, that's a lot of repeated work. Recolouring the garment in a photo you already have lets you show every colourway — as long as it's done realistically and the colours match what customers receive.
Why recolour instead of reshooting?
Recolouring saves a shoot per colourway and lets you list new colours as soon as stock arrives. It also lets you test demand: show a colour on social media before you commit to producing it.
The manual way: photo editing software
In an editor you select the garment, then shift its hue and saturation or apply a colour layer. It works, but it's slow: selections around hair and hands are fiddly, and simple hue shifts often break shadows and fabric texture, especially when going from light to dark colours.
The AI way: recolour only the garment
AI recolouring understands what the garment is, so it changes only the clothing and keeps the model, pose, background and lighting. With Clothes Color Change:
- 1Upload a photo of the garment — worn by a model or laid flat.
- 2Pick a colour swatch, or enter the exact custom shade you need.
- 3Generate, then compare the result against your fabric sample.
Tips for accurate, honest colourways
A recoloured photo is only useful if the product arrives looking the same.
- Use the exact hex code from your fabric supplier or a colour-matched sample photo.
- Start from an evenly lit photo — strong colour casts carry into the new colour.
- Compare each result with the physical fabric on a calibrated screen before listing.
- Prints and multi-colour garments are harder to recolour cleanly; check edges and motifs carefully.
Beyond colour
Want the same outfit on a different model instead? Model Swap keeps the outfit, pose and background and changes the model. Starting from just the garment? Create a full AI fashion photoshoot.
